Culture is all about what a company stands for and how it feels to interact with.
And company culture is becoming THE differentiator when it comes to your ability to attract and retain talent AND attract and retain customers and clients. Trust is not easily won. Influence must be earned. People are making purchasing and employment decisions based on shared values. Your people and your customers are watching you, to see if you are the good guys...or not. Creating and then reinforcing a culture takes intentional effort. You have to decide what you want your culture to be, and why that matters. And then you have to reinforce your ethos every day in countless small and large ways.
Blaire can help you navigate that process, think about and then implement the initiatives which will become part of how you nurture your culture and shed outdated ideas about the contract you have with your people, so that they become engaged citizens of your business, aligned behind your mission. Contact Blaire to discuss how we can work together.